How to Survive (or Catch Up) after SXSW

Inspired by SXSW? So were we. Feeling behind because your co-workers went to SXSW but you did not? Some of us feel that way too! Either way, endless opportunities abound to learn from, and rub elbows with, experts.

SXSW may be one of the largest conglomerates of networking events and interactive media to occur annually, but it is not the only one. There are a plethora of other conferences to get you out of the office and learning from industry experts. SXSW is just the beginning. So what are you waiting for? Get permission from your boss, buy some plane tickets, and take advantage of a few of these great learning opportunities.

Digiday Media Moguls - March 27-29, 2017 Vail, Colorado

“Digiday Media Moguls is an exclusive, C-level-only gathering that brings together 50 top decision-makers in media and technology for two days of intimate discussion.

“Moguls will feature working groups that will tackle issues facing the media industry, including platform dependency, the shift to video, programmatic inventory commoditization, alternative revenue models and ad blocking.”

Marketing Nation Summit- April 23 - 26, 2017 San Francisco, California

“Hear from the best and brightest minds in the digital transformation of marketing, advertising, IT, services, and beyond. At past conferences, we’ve heard from amazing people like Hillary Clinton, Will Smith, Arianna Huffington, John Legend, and many more.”

Digifest 2017- April 27-29, Toronto, Canada

“Digifest is a three-day conference located on Toronto’s waterfront that focuses on the future of education, creativity, entrepreneurship, gaming, and technology; organized by George Brown College. [They] connect the creative community with the most innovative technologies, ideas, and initiatives focused on learning, leadership, and positive social change.”

Content Marketing World - September 5 - 8, 2017 Cleveland, Ohio

"If you are in any way involved in content marketing for your clients, or your agency – this is the conference for you. Walk away with new strategies for developing and executing compelling content through multiple channels to attract and retain customers."

“Over 120 sessions and workshops presented by the leading brand marketers from around the world covering strategy, integration, measurement, and more new ideas than you can shake an orange stick at.”

INBOUND - September 25 - 28, 2017 Boston, Massachusetts

“INBOUND's purpose is to provide the inspiration, education, and connections you need to grow and transform your business. This September, we will host thousands of marketing and sales professionals from almost every industry imaginable and from all corners of the globe at the Boston Convention & Exhibition Center. In 2016, we had 19,000+ attendees from all around the world and we're excited to be bigger than ever this year.”

“Through inspiring keynotes, innovative talks, educational breakouts, hands-on lessons, and tons of networking, you will learn how the INBOUND experience, and especially our content, is truly remarkable. Past keynote speakers included Gary Vaynerchuk, Serena Williams, Alec Baldwin, and Arianna Huffington.”

This short list is just a sampling of the dozens of great events that go on each year in the digital/marketing industry. While SXSW might be considered the mecca of professional networking and learning, the others should not be looked over. These opportunities provide professional chance to hear differing opinions and perceptions of our rapidly changing industry.  Do not let your developmental journey end when the SXSW doors close. There is far too much left to learn!

“Develop a passion for learning. If you do, you will never cease to grow.” -Anthony J. D'Angelo

Did you read these already?
Whats the Difference Between Blockbuster and Amazon?

According to smith & beta’s 2016 report, 62% of industry professionals say their clients are asking for more advanced digital work from them and 43% of respondents said they were unprepared to provide more advanced work. When a company does not have the knowledge and talent to give their customers what they expect in the current technological climate, they fall behind and ultimately can not survive.

Read More...
The Millennial Shift: Products vs. Experiences

Millennial spending is constantly under scrutiny. Major news outlets are reporting millennials spend too much money on dining out, traveling, eating avocado toast, and even prioritizing paying off student loans. Leaving the philosophical dilemma about what millennials should spend money on aside, what are millennials spending money on? Simply, young people are often paying for experience rather than products.

Read More...
Brand Patriotism and the Fourth of July: The Politicizing of Holiday Campaigns

Holidays, like Christmas, Hanukkah, and Valentine's Day, are a marketer’s dream. With Winter Holiday spending in excess of $1 trillion dollars and Valentine's Day gift giving costs nearing $20 billion (including over $800 million spent on pets!), there is good reason behind holiday themed marketing. One holiday which is increasingly getting the attention of marketers and advertisers is the Fourth of July, during which consumers spend close to $7 billion annually (including over $1.4 billion on meat and another $1.5 billion on alcoholic drinks). Needless to say, when measured by spending habits, the country's patriotic spirit is thriving.

Read More...
Attention Spans are [Fidget] Spinning out of Control

Every era is defined by a corresponding pop-culture fad. Beanie Babies in the 1990s, Livestrong bracelets in the mid 2000s, and Snuggies in the early 2010s. Today the fad is overwhelmingly fidget spinners. The fidget spinner, said to be one of the most profitable customizable products since the Koozie, has taken the children’s toy market by storm.

Read More...