CASE STUDIES

Our approach includes a four step process that ensures what we design for your organization and employees is a good fit. Each step of our process is highly collaborative focused on designing learning experiences that make a difference.

CLIENT
SITUATION

Ogilvy & Mather, a leading global advertising agency in NYC, wanted to invest in employees’ increased understanding of digital and technology. An agency that always wants to be at the top of their game, Ogilvy asked smith & beta to design a custom multi-course curriculum for all advertising employees to attend.

PROCESS

We designed a program that includes ten hands-on maker focused classes in topics such as UX, mobile, and prototyping. Employees participated in interactive group activities, developed solutions within cross-functional teams, and hit the streets of NYC for a group field trip.

RESULT
95%
“Interactive, practical and relevant.”
CLIENT
SITUATION

Wunderman requested support to reacquaint leaders and employees with its global way of working after experiencing significant growth.

PROCESS

We co-designed and launched an employee Playbook, CEO workshop, and in person immersion sessions to refresh leaders and employees on global tools, process and frameworks to be used across global offices and disciplines.

RESULT
97%
"You will get an entirely different perspective on your normal job #mindblown."
CLIENT
SITUATION

KBS is committed to promoting a culture of invention, learning, and problem solving through a custom education program called KBSU.

PROCESS

We design a new education curriculum each year for KBS that includes custom topics that support practical, hands-on experimentation and learning across the agency. The content is diverse and includes topics such as courage, time management, and business savvy.

RESULT
93%
“Education is power.”

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