Community Education - A Fresh Take on a smith & beta Staple

We are excited to announce the launch of our newest product, Community Education!

Community Education (or CoED for short) is a subscription-based professional training program for agencies and brands in our community. The monthly workshops offer continual education on critical digital topics to ensure organizations have the capabilities to rise above the competition. Our unique co-op model provides high quality talent development and content instruction to local, small and medium sized organizations through innovative, hands-on, connected-to-work programming that facilitates meaningful and substantive growth.

Agencies and brands in the community will be able to purchase a subscription for an allotted number of seats at our workshops. Each workshop covers cutting edge content taught by an industry leader with an external point of view on capabilities and practices. The classes will vary in content, but will be highly relevant and useful for both marketers and advertisers.

Our classes will cover topics such as digital strategy and trends, content strategy, social media platforms, leadership, prototyping and new technologies to name a few. Additionally, attending organizations will have input into future class offerings.

Agencies and brands will be able to send ten of their employees to a professional development workshop for less than the admission cost for one person at most industry conferences. Subscriptions are by organization rather than individuals, thus brands and agencies are able send the employees who would benefit the most to each of the classes.  Moreover, unlike the singular installment design of most conferences, CoED facilitates continual education among employees.

We are launching this unparalleled product in our own backyard, Boulder and Denver, for the initial installment. The first class is taking place on November 18th, with the following class on December 7th.

If you are interested in subscription or have any questions, please contact us directly at beta@smithandbeta.com and check out the CoED website at http://www.coedboulder.com.

Did you read these already?
Whats the Difference Between Blockbuster and Amazon?

According to smith & beta’s 2016 report, 62% of industry professionals say their clients are asking for more advanced digital work from them and 43% of respondents said they were unprepared to provide more advanced work. When a company does not have the knowledge and talent to give their customers what they expect in the current technological climate, they fall behind and ultimately can not survive.

Read More...
The Millennial Shift: Products vs. Experiences

Millennial spending is constantly under scrutiny. Major news outlets are reporting millennials spend too much money on dining out, traveling, eating avocado toast, and even prioritizing paying off student loans. Leaving the philosophical dilemma about what millennials should spend money on aside, what are millennials spending money on? Simply, young people are often paying for experience rather than products.

Read More...
Brand Patriotism and the Fourth of July: The Politicizing of Holiday Campaigns

Holidays, like Christmas, Hanukkah, and Valentine's Day, are a marketer’s dream. With Winter Holiday spending in excess of $1 trillion dollars and Valentine's Day gift giving costs nearing $20 billion (including over $800 million spent on pets!), there is good reason behind holiday themed marketing. One holiday which is increasingly getting the attention of marketers and advertisers is the Fourth of July, during which consumers spend close to $7 billion annually (including over $1.4 billion on meat and another $1.5 billion on alcoholic drinks). Needless to say, when measured by spending habits, the country's patriotic spirit is thriving.

Read More...
Attention Spans are [Fidget] Spinning out of Control

Every era is defined by a corresponding pop-culture fad. Beanie Babies in the 1990s, Livestrong bracelets in the mid 2000s, and Snuggies in the early 2010s. Today the fad is overwhelmingly fidget spinners. The fidget spinner, said to be one of the most profitable customizable products since the Koozie, has taken the children’s toy market by storm.

Read More...