CoED: Addressing a Universal Concern of Agencies and Brands Alike

In the fall, dozens of employees from Denver and Boulder based brands and agencies took the plunge into employee education and attended the first two installments of the CoED workshop series. The workshops allowed advertisers and marketers from smaller, more nimble organizations to access relevant, practical and thought provoking content curated by industry leaders. Attendees left the workshops inspired by new perspectives on current trends and approaches to industry problems. For a more complete review, see the infographic below.

In Q4 of 2016 we offered two CoED workshops to members. The first workshop covered the intersection of creativity, technology, and media, and was led by Eddie Revis, Head of Creative Media at Essence. The second workshop focused on dynamic content strategy, and was taught by Kaleb Ruel, the US Marketing Lead at Spotify.

Both classes addressed a universal concern of brands and agencies alike: how to best create and distribute content in constantly evolving markets and on ever expanding platforms.

Times are changing. Today, banner ads still serve a purpose, but as this recent campaign by IKEA highlights, they garner limited genuine attention for brands. So, if not banner ads, how do brands authentically reach their target audience? Eddie and Kaleb shared their perspectives on varying approaches through personal anecdotes stemming from their innovative work with major clients, such as creating GOODFest - A live stream festival for good, to promote the new Google Pixel Phone, and launching the “Thanks 2016, It’s Been Weird” global outdoor ad campaign for Spotify.

Both Kaleb and Eddie utilized their experience and expertise working on projects for major national and international brands to distill actionable takeaways in attendees and inspire innovative thought.

CoED workshops are led by industry expert practitioners, with topics dictated by co-op members and current industry trends. For Q1 and Q2 in 2017, the workshops will focus on member selected topics such as AI (in the news here, here, here, and here), Prototyping (a popular topic here, here, here, and here), and the deeper inevitable technological forces that shape the future (covered here and here)

To become a member, or if you have any follow up questions, please contact me directly at chandler@smithandbeta.com.

There is no excuse for a lack of investment in education. It is proven to garner results.

So what are you waiting for?

Did you read these already?
Dear SXSW: A Few Suggestions...

SXSW 2017 gave us a glimpse into the future of tech. Innovative minds from big businesses and small shops alike left us stunned with cutting edge advancements. If technological innovation in 2017 is anything like it was in 2016, we are in for significant disruptions to our daily lives and ways of working. We sat down with Allison Kent-Smith, smith & beta CEO, to discuss SXSW and the future digital landscape.

Read More...
A Reflective Interview on SXSW: Rain, Robots, and Revolutionary Thinkers

We sat down with Allison Kent-Smith, smith & beta CEO, to discuss her experience SXSW. As a festival veteran, Allison has seen the workshop - its talks, events, parties, and food trucks - evolve considerably over time. SXSW 2017 was a unique smorgasbord of the expected - innovative tech, inspiring speakers, long waiting lines, and strong margaritas - and the unexpected - sideways rain.

Read More...
SXSW: Learn More, Drink More - What to Know Before You Go

The public image of SXSW is a fickle beast. At the mention of SXSW, most people can’t shake the image of millennials listening to edgy recording artists in the the blistering Austin, Texas heat; but that is just one small piece of the SXSW puzzle. If you are willing to weave through the maze of people, stages, and BBQ joints you will find a business and industry metropolis. There is an unbelievable amount to be learned at the yearly festival for those who make the pilgrimage to Austin. The list of expert speakers, panels, networking events may seem overwhelming which poses the question is it even worth it? The answer is yes. SXSW has given millions of people the tools information and opportunities to better themselves in their respective industries and take their careers and companies to the next level. Plus, if you need to network to advance your career, learn something new or make a sale or two – Austin is the place.

Read More...
LOVE Technology: The Competitive Value of Staying Current on Emerging Trends

This week in tech: Elon Musk announced SpaceX will send two very wealthy civilians around the moon in 2018; YouTube claims viewers watch one billion (yes - that is billion with a B) hours of footage daily; Jigsaw, a Google subsidiary, has developed a tool to sift through online comments which are disruptive to public discourse; Twitter is doubling down its emphasis on videos follow an abysmal $400 million loss in 2016; and Facebook is implementing more mid-video advertisements.

Read More...