Before We Close the Doors on Teacher Appreciation Month...

With Memorial Day weekend behind us, it is beginning to feel like it is officially summer.  It is time for schools to close their doors and teachers to take their well earned summer vacation. With smith & beta’s teacher appreciation month coming to a close, we would like to acknowledge one more incredible educator before officially closing the doors on May; Eddie Revis.

Eddie Revis is one of smith & beta's most sought after teachers with an instructor rating of 98%. He is the former Executive Strategy Director at COLLINS, and Director of Strategy and Innovation at Essence. Eddie leads North American teams working with major clients such as Google, Method, Viber, Sam Edelman, Chase, UPS and Youtube.

Last week Eddie taught a workshop called Presentation Therapy: The Next Level in New York City.  In this workshop students learn how to increase communication effectiveness, manage stress, strengthen interpersonal relationships, and tactfully handle road bumps that arise with clients and internal teams. They gain tools to become a more focused, persuasive communicator, and feel more confident selling ideas, driving decision making, and navigating difficult conversations. As always Eddie was hailed for the energy he brought to the class as well as his expertise.  

For an inside look at the charisma Eddie brings to all of his workshops click the link to Eddie’s View From A Moving Platform workshop.  

View From A Moving Platform

Did you read these already?
Brand Patriotism and the Fourth of July: The Politicizing of Holiday Campaigns

Holidays, like Christmas, Hanukkah, and Valentine's Day, are a marketer’s dream. With Winter Holiday spending in excess of $1 trillion dollars and Valentine's Day gift giving costs nearing $20 billion (including over $800 million spent on pets!), there is good reason behind holiday themed marketing. One holiday which is increasingly getting the attention of marketers and advertisers is the Fourth of July, during which consumers spend close to $7 billion annually (including over $1.4 billion on meat and another $1.5 billion on alcoholic drinks). Needless to say, when measured by spending habits, the country's patriotic spirit is thriving.

Attention Spans are [Fidget] Spinning out of Control

Every era is defined by a corresponding pop-culture fad. Beanie Babies in the 1990s, Livestrong bracelets in the mid 2000s, and Snuggies in the early 2010s. Today the fad is overwhelmingly fidget spinners. The fidget spinner, said to be one of the most profitable customizable products since the Koozie, has taken the children’s toy market by storm.

Content Consciousness In a Post Covfefe World

During the last few weeks it seems as if the media has been deluged with news about a select number of current events - the tragedy in Manchester, the arrest of Tiger Woods and Paris Climate Agreement just to name a few. Instead of creating a world of more informed citizens, the unrelenting stream of media often numbs us to the major events. We are inundated with news, pop culture, tragedy, and viral videos. However, the prevalence and accessibility of media today also gives brands and individuals the platform to take a stand, represent a cause or champion an idea. This month smith & beta is focusing its’ content around the connection between current events and the digital and creative industries.

Sharing Economy Culture In The Creative Space

One of the largest economic shifts we have seen during the 21st century is the formation of a “sharing economy” model. Years ago being able to own expensive goods was a marker of status. It did not matter whether you had an expansive library of books or were able to gloat that you were a “two car family,” consumers strived to broadcast their wealth through the goods they purchased. That sentiment has rapidly disappeared but why?