Teacher Appreciation Month Continues!

For students May symbolizes the beginning of the end. It is a month marked by the stress of prom for some and college finals for others. During the end of the year chaos, teachers often do not get the recognition they deserve for a hard year's worth of work. Although there is no academic calendar for professional development, smith & beta is dedicating May to the hardworking professionals that teach our workshops and help educate our clients.

Michael Salamon is an expert experience designer and long time teacher for smith & beta specializing in user experience and customer journey. In April Michael taught a workshop in San Francisco that gave a hands-on opportunity for marketers to learn how to make, manage,utilize and incorporate customer journeys in their everyday work. Attendees left his workshop able to identify and support common customer behavior and preferences and use data to map purchasing habits.

After two decades of work in the tech industry, under a plethora of job titles, Michael has developed a passion for getting other “through the door” of understanding the digital space.

Click the link below to hear Michael’s thoughts on the evolution of design, current digital design climate, and what it takes to be a good teacher.

Michael Salamon Interview

Did you read these already?

The smith & beta Climate Pledge

Storms can bring out the best in us. How can we act to be a more earth conscious company?

Open to AI

Yes, we’re bombarded with information and filter what’s true, relevant, and meaningful, but just when we think we have it figured out, the questions shift. A topic that seems critical to know is artificial intelligence (AI). It feels familiar, doesn’t it?

In today’s fast-moving world, it can feel like everything is moving too quickly. With so many digital tools at our disposal, we often wonder: Are these tools really making us faster, or just more overwhelmed? Can we keep up with the speed of modern life while still finding time to reflect, create, and connect?

Back to School

At smith & beta, we believe that the joys and challenges of childhood learning can and should continue in our daily work. By fostering a learning culture, we ensure that tackling new developments—like artificial intelligence, equity, and digital communication tools—is met with the confidence that comes from knowledge and mastery.