Ogilvy & Mather, a leading global advertising agency in NYC, invested in employees’ increased understanding of digital and technology. An agency that always wants to be at the top of their game, Ogilvy asked smith & beta to design a custom multi-course curriculum for all advertising employees.
We designed a program that included ten hands-on maker focused classes in topics such as UX, mobile, and prototyping. Employees participated in interactive group activities, developed solutions within cross-functional teams, and hit the streets of NYC for a group field trip.
Wunderman requested support to reacquaint leaders and employees with its global way of working after experiencing significant growth.
We co-designed and launched an employee Playbook, CEO workshop, and in person immersion sessions to refresh leaders and employees on global tools, process and frameworks to be used across global offices and disciplines.
KBS is committed to promoting a culture of invention, learning, and problem solving through a custom education program called KBSU.
We design a new education curriculum each year for KBS that includes custom topics that support practical, hands-on experimentation and learning across the agency. The content is diverse and includes topics such as courage, time management, and business savvy.
BSSP is an agency dedicated to continual learning. Each year they invest in custom programming that matches their need to evolve and thrive in an ever-changing advertising environment.
We designed audio giides and Zoom sessions to discuss various topics throughout the year.
The CPG petfood category is competitive and requires teams to have a solid understanding of digital marketing and ecommerce.
We conducted a talent assessment including interviews and survey to report to leadership the opportunities for training for the company.
