The Future is Already Here

There are a lot of future posts this time of year. Get ready for next year opinions from all sorts of experts in the industry. When we started working with Zoe we knew we were in for a masterclass on the future of advertising. She's like a mega expert on all things that agencies should know right now. Here's the first giide in that series. Get in touch if you're interested in hearing more. You will definitely be ready for 2023 if you listen to Zoe!

Did you read these already?

The smith & beta Climate Pledge

Storms can bring out the best in us. How can we act to be a more earth conscious company?

Open to AI

Yes, we’re bombarded with information and filter what’s true, relevant, and meaningful, but just when we think we have it figured out, the questions shift. A topic that seems critical to know is artificial intelligence (AI). It feels familiar, doesn’t it?

In today’s fast-moving world, it can feel like everything is moving too quickly. With so many digital tools at our disposal, we often wonder: Are these tools really making us faster, or just more overwhelmed? Can we keep up with the speed of modern life while still finding time to reflect, create, and connect?

Back to School

At smith & beta, we believe that the joys and challenges of childhood learning can and should continue in our daily work. By fostering a learning culture, we ensure that tackling new developments—like artificial intelligence, equity, and digital communication tools—is met with the confidence that comes from knowledge and mastery.