Sustaining Growth: How to Create an Organizational Learning Culture

Anyone that has planted a garden knows that the tricky part is not kickstarting the growth but sustaining the plants so they grow to fruition. In business, short spurts of growth are common but keeping a business on the up and up is a much harder task.  One way to ensure that a business’s growth is continued is to ensure the growth of the employees.  A successful learning culture creates an environment that presents endless potential for the people in it and thus the business itself.  Here are smith & beta’s five steps to creating a progressive and sustainable learning culture.

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Whats the Difference Between Blockbuster and Amazon?

According to smith & beta’s 2016 report, 62% of industry professionals say their clients are asking for more advanced digital work from them and 43% of respondents said they were unprepared to provide more advanced work. When a company does not have the knowledge and talent to give their customers what they expect in the current technological climate, they fall behind and ultimately can not survive.

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The Millennial Shift: Products vs. Experiences

Millennial spending is constantly under scrutiny. Major news outlets are reporting millennials spend too much money on dining out, traveling, eating avocado toast, and even prioritizing paying off student loans. Leaving the philosophical dilemma about what millennials should spend money on aside, what are millennials spending money on? Simply, young people are often paying for experience rather than products.

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Brand Patriotism and the Fourth of July: The Politicizing of Holiday Campaigns

Holidays, like Christmas, Hanukkah, and Valentine's Day, are a marketer’s dream. With Winter Holiday spending in excess of $1 trillion dollars and Valentine's Day gift giving costs nearing $20 billion (including over $800 million spent on pets!), there is good reason behind holiday themed marketing. One holiday which is increasingly getting the attention of marketers and advertisers is the Fourth of July, during which consumers spend close to $7 billion annually (including over $1.4 billion on meat and another $1.5 billion on alcoholic drinks). Needless to say, when measured by spending habits, the country's patriotic spirit is thriving.

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Attention Spans are [Fidget] Spinning out of Control

Every era is defined by a corresponding pop-culture fad. Beanie Babies in the 1990s, Livestrong bracelets in the mid 2000s, and Snuggies in the early 2010s. Today the fad is overwhelmingly fidget spinners. The fidget spinner, said to be one of the most profitable customizable products since the Koozie, has taken the children’s toy market by storm.

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